(b Devon, Dec 22, 1801; d Hampstead, London, June 7, 1885).
English photographic studio proprietor. Beginning his career in London as a coal merchant, in June 1840 Beard bought the rights to a daguerreotype camera featuring a concave mirror invented by Alexander Wolcott in New York. With reliable portraits not yet able to be made, Beard hired the services of John Frederick Goddard, who by September 1840 claimed to reduce exposure times to about one minute, an innovation patented by Beard. With further refinements in hand, on 23 March 1841 Beard opened the first commercial photography studio in London, housed in the Royal Polytechnic Institution, and began making small ninth-plate portraits, with exposure times of between four and seven seconds on a bright day. His first customers included members of the lower aristocracy and wealthier members of the middle class, such as the Irish novelist Maria Edgeworth and the American abolitionist Wendell Phillips. Threatened with the closure of his studio, on ...