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date: 11 December 2019

Blass, Bill (Ralph) [William]locked

(b Fort Wayne, IN, June 22, 1922; d New York, June 12, 2002,.
  • Kristen Shirts

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(Ralph) [William]

(b Fort Wayne, IN, June 22, 1922; d New York, June 12, 2002,.

American fashion designer. Blass is known for his ready-to-wear apparel and sportswear. He cultivated a high-society personal image to complement his upper-class clientele and is often credited with promoting a distinctly American look that incorporated simplicity, practicality and casual luxury. He is also known for his shrewd business practices, including product licensing and making personal appearances at ‘trunk shows’ across the country.

Blass was the only son of a hardware salesman and a dressmaker. The modesty of his life in the Midwest during the Depression, particularly after his father’s suicide when Blass was five, made him determined to get away from small-town America. As a child, he sketched Manhattan society women in penthouse apartments and, before he entered high school, he began selling sketches of evening dresses to New York clothing manufacturer Kalmour. After high school, he moved to New York and took a job as a sketch artist at David Crystal, a sportswear firm, while attending fashion design classes. He soon enlisted in the US Army and spent the years from ...

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