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date: 16 October 2019

Armani, Giorgiolocked

(b Piacenza, July 11, 1934).
  • Diane Maglio

Extract

(b Piacenza, July 11, 1934).

Italian fashion designer. Armani was dubbed the ‘Sexy Tailor’ by the American fashion press for sartorial innovations he introduced in menswear. He brought sensual drape to traditional suit coats by eliminating rigid interlinings that had shaped and restricted men’s clothing in the 1970s. To complement his new softly-tailored coats, he created short, supple, collared shirts and textural, patterned ties. Armani’s impact on menswear went beyond unstructured sewing techniques to include a serene colour palette inspired by the Italian artist Giorgio Morandi. The neutral earth tones included an inventive grey–beige (‘greige’), moss, mushroom and smoky grey–blue, tones not seen before in menswear. Armani claimed to be ‘the stylist without colour’. Armani also brought a feminine touch to menswear and eventually expanded his design aesthetic to women’s clothing, bringing a powerful look to women’s fashion. His minimal modernism in cut and fit, while retaining maximum impact in silhouette and colour, stimulated the fashion imagination of Hollywood, retailers, journalists and customers of both sexes....

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