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date: 17 August 2019

Creed familylocked

  • Nancy Deihl

Extract

British couture firm known for fine tailoring. Founded in 1710 by James Creed, the house was operated by six generations of the Creed family. Over the course of two and a half centuries, Creed grew from a small tailor’s shop into a respected couture house, offering women the fine materials, technical finesse and prestige associated with bespoke menswear. The same family established a renowned fragrance company that continues in operation as the House of Creed, under the direction of Olivier Henry Creed (b 1943).

For almost 150 years, Creed was located solely in London, by the 1820s at 33 Conduit Street, where its clientele appreciated the traditional styling and impeccable workmanship of the firm. As the restrained elegance associated with English style grew in popularity in the early 19th century, Creed gained a more international following. Many important and memorable figures of fashion, including Alfred, Comte d’Orsay (...

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