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date: 06 December 2019

AdamsMoriokalocked

  • Amy Fox

Extract

American graphic design firm. Founded in 1993 by Sean Adams (b Reno, NV, 19 July 1964) and Noreen Morioka (b Sunnyvale, CA, 6 July 1965). Often described as simple and pure, AdamsMorioka design is distinguished by its clear, pragmatic approach, joined often with optimistic bright colour palettes. Adams and Morioka met while studying at the California Institute of the Arts (CalArts) programme under professors Lorraine Wilde and Lou Danziger. After graduating, Adams (BFA 1986) and Morioka (BFA 1988) went their separate ways. Adams moved to New York to work at the New York Public Library and returned to Los Angeles in 1989 to work for April Greiman, Inc. After graduation Morioka joined Gensler and Associates in San Francisco as a graphic designer. A year later she travelled to Tokyo to work for Landor and Associates. While there she continued to build on corporate identity skills taught to her by Lou Danziger and was exposed to Landor’s extensive system of developing a corporate identity and then documenting the range of ways the identity should and should not be used. Upon returning to the United States in ...

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