Export, Valie [Höllinger, Waltraud]
- John-Paul Stonard
(b Linz, 1940).
Austrian film maker, video artist, photographer and performance artist. After studies in Linz and Vienna (1955–64) and work as a script girl, film editor and film extra (1965–8), she signalled her decision to follow a career as an artist by changing her name to Valie Export (a combination of the abbreviated form of her forename and a reference to a popular brand of cheap Austrian cigarettes, ‘Austria Export’). The provocative and politically engaged stance she then developed in her work constituted a relentless exploration of feminist issues and a wish for direct social change as a result of her activities as an artist. In one of her best-known earlier works, Genital Panic (1969), originally an impromptu performance in a Munich cinema, she confronted audience members wearing trousers exposing her genitals. This work was later made into a photographic poster depicting the artist wearing the same confrontational apparel, sporting a wild hair-do and holding a gun. Agitational erotic interaction had also featured in a well-known street performance of the same year, ...