- Aaris Sherin
(b New Haven, CT, June 15, 1917; d New York, NY, Feb 13, 2012).
American graphic designer and photographer. After attending Textile High School in Manhattan, Bassman worked briefly on mosaic murals for the World’s Fair in New York. In 1935 she married photographer Paul Himmel (b 1914), whom she had known since childhood. After briefly taking night classes in fashion illustration at Pratt Institute of Art, she became a student of Alexey Brodovitch, the Russian émigré art director of Harper’s Bazaar, at the New School, New York. Bassman worked as an assistant to Elizabeth Arden (1878–1966), but was soon asked to become Brodovitch’s first paid assistant at Harper’s Bazaar. In 1945 Hearst Magazines, the publisher of Harper’s Bazaar, launched Junior Bazaar and Bassman and Brodovitch became its co-art directors, responsible for the overall vision of the magazine. Junior Bazaar ran as a stand-alone magazine from November 1945 until May 1948. It was the incubation ground for numerous talented young artists, designers and writers, many of whom went on to high-profile jobs in the industry. Bassman’s bold use of colour and asymmetrical compositions gave the magazine pages a lively attitude that was quite different in character from the more sophisticated and conservative layouts in ...