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date: 18 February 2020

Floyer, Ceallocked

(b Karachi, Pakistan, April 18, 1968).
  • Catherine M. Grant

Extract

(b Karachi, Pakistan, April 18, 1968).

British film maker, installation artist and conceptual artist of Pakistani birth, active in England. She completed a BFA at Goldsmiths’ College, London, between 1991 and 1994. For her degree show she created Pushed/Pulled (1994; see 1998 exh. cat.), changing the door panels at the entrance to the college’s studios so that they read ‘Pushed’ and ‘Pulled’ rather than ‘Push’ and ‘Pull’. This kind of conceptual slippage is typical of Floyer’s work. In Light (1994; Berne, Ksthalle), a disconnected lightbulb is illuminated by the beams from four slide projectors; the blandly descriptive title, like the work itself, is both truthful and paradoxically misleading, undermining the viewer’s expectations of the object’s functionality. Floyer uses these dislocations to produce situations in which viewers are made to feel very selfconscious about what they should be seeing, often using projections as a means of producing apparent displacements of objects or sounds. In the video ...

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