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date: 15 October 2019

Hubbard, Elbertlocked

(b Bloomington, IL, June 19, 1856; d SS Lusitania, off Co. Cork, May 7, 1915).
  • E. A. Christensen

Extract

(b Bloomington, IL, June 19, 1856; dSS Lusitania, off Co. Cork, May 7, 1915).

American designer. He was initially a successful salesman for the Illinois-based Weller’s Practical Soaps. He settled in East Aurora, near Buffalo, NY, and abandoned selling soap in 1893. During a trip to England the following year, he met William Morris and admired the works of his Kelmscott Press. On returning to East Aurora, Hubbard employed his great showmanship to popularize a simplified version of English Arts and Crafts design for a wide audience. With the help of a local press, he began publishing monthly biographies, Little Journeys to the Homes of the Great (1895–1909), the first two of which treat the lives of George Eliot and John Ruskin. Soon after, he founded the Roycroft Press with the publication of The Philistine (1895–1915), a monthly journal combining popular philosophy, aphorisms and brief preachments with crude Art Nouveau lettering and ornament. The Song of Songs (1895), printed on handmade paper with rough and arty bindings, was the first of many Roycroft books. The press became the centre of the ...

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