(b Vienna, June 3, 1896; d London, June 27, 1973).
British writer and publisher of Austrian birth. He studied literature, Classics and art history at the University of Vienna. He began his career as a poet, and in 1923 he joined his schoolfriend Bela Horovitz in founding in Vienna the publishing house Phaidon Verlag, where he played a major role not only in publishing but also in editing and translating the literary texts that were the firm’s original specialization. Goldscheider was also responsible for the distinctive design of text pages, the selection of typefaces and of black-and-white photographs and the choice of colour plates, whose reproduction he supervised personally. His association with Phaidon lasted 50 years, and he played a leading role in the development of the illustrated art book.
In the early 1930s Phaidon produced large editions of the works of the great European scholars and historiographers, with illustrations chosen by Goldscheider; among these were new editions of Theodor Mommsen’s ...