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date: 09 December 2019

General Idealocked

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Canadian partnership of conceptual artists working as performance artists, video artists, photographers and sculptors. It was formed in 1968 by A. A. Bronson [pseud. of Michael Tims] (b Vancouver, 1946), Felix Partz [pseud. of Ron Gabe] (b Winnipeg, 1945) and Jorge Zontal [pseud. of Jorge Saia] (b Parma, Italy, 1944; d Feb 1994). Influenced by semiotics and working in various media, they sought to examine and subvert social structures, taking particular interest in the products of mass culture. Their existence as a group, each with an assumed name, itself undermined the traditional notion of the solitary artist of genius. In 1972 they began publishing a quarterly journal, File, to publicize their current interests and work. In the 1970s they concentrated on beauty parades, starting in 1970 with the 1970 Miss General Idea Pageant, a performance at the Festival of Underground Theatre in Toronto that mocked the clichés surrounding the beauty parade, resulting in the nomination of Miss General Idea ...

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