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date: 11 December 2019

Brodovitch, Alexeylocked

(b Ogolitchi, nr St Petersburg, 1898; d Le Thor, Vaucluse, April 15, 1971).
  • James Crump

Extract

(b Ogolitchi, nr St Petersburg, 1898; d Le Thor, Vaucluse, April 15, 1971).

American typographic designer, art director and photographer. After settling in the USA in 1930, he established a reputation as one of the most influential art directors of the 20th century. He was best known for his 24-year career (1934–1958) at the American magazine Harper’s Bazaar and for his Design Laboratory, operated first under the auspices of the Philadelphia Museum School (1936–40) and then (1941–59) of the New School for Social Research and the American Institute of Graphic Arts, both in New York. Through his work at Harper’s, Brodovitch revolutionized modern magazine design by forging a greater integration of typography, text and photography. His innovative layouts and numerous cover illustrations for the magazine popularized the techniques of montage, full-bleed paging and strategic sequencing of photographs that fostered interactive readership. In 1945 Brodovitch published Ballet, an influential book featuring his own photographs of the Ballets Russes de Monte Carlo taken between ...

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