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Fashion photography  

Meghan E. Grossman

Fashion photography is the use of photography to communicate the latest trends in clothing. It acts as a representation of popular taste and is created to serve a commercial industry, yet it has also served as an avenue for change, pushing the boundaries of acceptability with innovations in style, technique, and the portrayal of fashion. Fashion photography was a democratizing force in the acceptance of photography, as it brought the new form of expression to an audience of every social level, rich or poor, urban or suburban. Via mass media, photography serves to relate changes in fashion over long distances and many cultures, primarily disseminating the styles of high fashion in Paris, Milan, or New York to the rest of the world.

Fashion photography as it exists today falls into three main categories: editorial, advertising, and documentary. In the first category, photographs are commissioned by a publication to provide the “news” in fashion to its audience. These photographs are intended to feature the best designs of the current season, without monetary compensation from the companies whose products are included. Editorial photographs are often tied together by theme or narrative, to create a coherent multi-page spread featuring several different designs. Advertising photographs are commissioned by the design house, manufacturer, or retailer to feature a product or brand identity. The company pays for the space in which the advertising photograph appears. Finally, fashion design companies often commission photographers to document their collections; these photographs can be used in-house for documentary purposes or published in the form of a catalog, which serves as additional advertising. Depending on the purpose of the assignment, the photographer may choose to feature the clothes on a model, or hide fashion pieces amongst a jumble of unrelated objects. The goal of the photographer is to elevate the clothing to its highest status, the “fashion object,” through visual cues, lighting, composition, and creativity. Photography has served to add prestige to fashionable clothes since its introduction....

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Montage  

Tom Williams

Term that refers to the technique of organizing various images into a single composition in both film and visual art. It is also frequently applied to musical and literary works that emphasize fragmentation and paratactic construction. In film, the term typically refers to the organization of individual shots to create a larger structure or narrative. This technique was developed most systematically by the film makers of the 1920s Russian avant-garde such as Sergey Eisenstein (1898–1948), Lev Kuleshov (1899–1970), and Vsevolod Pudovkin (1893–1953). In visual art, the term refers to the juxtaposition of disparate images in Collage and particularly Photomontage. Although this use of montage has a number of historical precursors, it was developed primarily in the 1910s and 1920s by artists associated with Dada, Surrealism, and Russian Constructivism such as George Grosz, John Heartfield, Hannah Höch, and Aleksandr Rodchenko. During the period after World War II, the technique became an increasingly routine practice in both advertising and the fine arts. In the late 20th century it has been most associated with the work of such figures as ...