(b New York, March 2, 1904; d South Pasadena, CA, Oct 5, 1972).
American industrial designer and writer. Dreyfuss was a member of the generation of American consultant designers—which also included Norman Bel Geddes, Raymond Loewy, and Walter Dorwin Teague—who emerged in the 1920s from both theatrical and commercial backgrounds and who, in the 1930s and beyond, applied their visualizing skills to a wide range of industrially manufactured goods.
Dreyfuss came from a Brooklyn-based family that supplied theatrical materials, and he moved naturally to the world of theatre as a designer of sets; he was apprenticed to Bel Geddes until 1924. Three years later he was asked by the department store Macy’s to work as a consultant, but his real breakthrough came when he won a ‘phone of the future’ competition in 1929, the year in which he set up his own design office in New York. His design creatively combined the receiver and transmitter in a single handset, thereby establishing a new format for the object which was to remain in place for decades. Dreyfuss worked for Bell Telephone Laboratories for many years, creating, among others, his Princess telephone in ...