(Gilbert) [Greenburg, Adrian Adolph]
(b Naugatuck, CT, March 3, 1903; d Los Angeles, CA, Sept 13, 1959).
American costume and fashion designer. Adrian is best known for his costume designs for Hollywood films and his signature women’s suits (see fig.). Adrian was educated at the School for Fine and Applied Arts (now Parsons School of Design) in New York and Paris. He began his career in New York by designing costumes for Irving Berlin’s Music Box Revue of 1921. It was through his work on Broadway that he met the costume designer Natacha Rambova, wife of the screen idol Rudolph Valentino, and began designing costumes for films. He arrived in Los Angeles in 1924 and by 1926 was working for the director Cecil B. DeMille, who brought him to Metro Goldwyn Mayer (MGM) in 1928. When his contract with DeMille ended, Adrian signed with MGM, where he would remain as head costume designer until 1942. At MGM, Adrian dressed stars such as Greta Garbo, Joan Crawford, Jean Harlow, Norma Shearer and Jeanette McDonald. Although it was his designs for Garbo, in which he was careful not to distract from her natural beauty, that first brought him fame, it was his creations for Joan Crawford that made him a household name....