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Mark Haworth-Booth

(b Great Falls, MT, Dec 14, 1890; d New York, Oct 22, 1954).

American designer and painter, active in England. He studied painting first, at evening classes at the Mark Hopkins Institute, San Francisco (1910–12), at the Art Institute of Chicago, with lettering (1912), and in Paris at the Académie Moderne (1913–14). In 1912 he adopted the name of an early patron, Professor Joseph McKnight (1865–1942), as a gesture of gratitude. In 1914 he settled in Britain.

From 1915 McKnight Kauffer designed posters for companies such as London Underground Railways (1915–40), Shell UK Ltd, the Daily Herald and British Petroleum (1934–6). One of his master works, Soaring to Success! Daily Herald—The Early Bird (1919; see Haworth-Booth, fig.), was derived from Japanese prints and from Vorticism. In 1920 he was a founder-member of Group R with Wyndham Lewis and others. McKnight Kauffer’s designs included illustrations for T. S. Eliot’s Ariel Poems...