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Hiroshi Kashiwagi

(b Niigata, April 6, 1915; d 1997).

Japanese graphic designer. He studied principles of Constructivism at the Institute of New Architecture and Industrial Arts, Tokyo, a private institute established and run by Renshichiro Kawakita with the aim of introducing Bauhaus design theories in Japan; he graduated in 1935 and in 1938 joined the Nippon Kōbō design studio (now Publishing on Design Inc.). For over a decade from 1937 he worked as art director on a number of Japanese magazines, including Nippon and Commerce Japan. In 1951 he participated in the establishment of the Japan Advertising Arts Club, which secured social recognition for the profession of graphic designer. In 1955 he took part in the ‘Graphic ’55’ exhibition, together with Hiromu Hara, Paul Rand and others. Kamekura received an award from the Japan Advertising Arts Club in 1956 for a poster calling for peaceful use of atomic power. He co-founded the Nippon Design Centre (Tokyo) in 1960 with ...

Article

Hiroshi Kashiwagi

(b Tokyo, Sept 8, 1932).

Japanese graphic designer. He graduated in architecture from Tokyo National University of Fine Arts and Music in 1955 and then worked as a freelance graphic designer. He specialized in posters, calendars, record covers, catalogues and stamps and later books, magazines, exhibitions and film and television graphics. His series of covers for the magazine Space Design (1966–70) made a resounding impact. He was regarded as one of Japan’s most innovative designers; his work is influenced by cosmology, Hollywood, Buddhism and the Space Age and fuses images, quotations and typography of different sizes. He used shadow and perspective to achieve depth in two-dimensional layout and was noted for his use of rich black backgrounds. In his design for Zen Uchu-shi, Summa Cosmographica, text pages, as well as covers, are entirely in black, the text itself being white. Sugiura organized and designed many exhibitions that reflect his wide-ranging interests, for example ...