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H. Alexander Rich

(b Honolulu, HI, 1966).

American video artist and sculptor. Pfeiffer exploited the latest in computer and video technology to examine the overwhelming power of mass media. He received his Bachelor of Fine Arts degree in printmaking from the San Francisco Art Institute (1987) and his Master of Fine Arts from Hunter College in New York (1994). He participated in the Whitney Museum of American Art Independent Study Program (1997–8) and, among his many prizes and fellowships, was awarded the Whitney Museum’s Bucksbaum Award (2000).

Pfeiffer was born in Honolulu and grew up primarily in the Philippines but moved to the continental United States to pursue a career as an artist. Although he began producing his art in New York City in 1990, it was not until his breakthrough showing at the 2000 Whitney Museum Biennial that Pfeiffer was officially “discovered” by the art world. Even in his earliest works, he demonstrated a keen eye for the contradictions inherent in a world both dominated by celebrity culture and in which images define the ways people look at and interact with each other. Although photography, video and computers ostensibly connect people and transmit information as directly as possible, Pfeiffer dedicated his art to upturning these faulty assumptions about the veracity of what we see. Again and again, His work reveals his fascination with the ways in which the human image can be conveyed, distorted and fetishized through the mass media....