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Article

Denise Carvalho

revised by Mariana von Hartenthal

(b Rio de Janeiro, 1948).

Brazilian interventionist, multimedia, installation, and conceptual artist. Meireles is considered one of the most influential contemporary artists of his country. While international critics have compared his work with North American Minimalism and Conceptual art, Meireles insisted that art should be seductive. He studied at the Escola Nacional de Belas Artes and at the Museu de Arte Moderna (MAM) in Rio de Janeiro. Coming of age at a time of the military dictatorship in Brazil (1964–1985), he circumvented strict state censorship with a series of interventionist works, adding politically charged texts and reinserting the works back into circulation.

In Insertions into Ideological Circuits: Coca-Cola Project (1970), Meireles printed the text “Yankees. Go Home!” onto Coca-Cola glass bottles which would enter circulation after they were returned to be refilled and sold. In Insertions into Ideological Circuits: Cédula Project (1970), the same message was printed on one dollar bills, and on the current Brazilian currency, the Cruzeiro. Some bills also queried, “Who killed Herzog?” referring to a Brazilian journalist who died while in police custody. Meireles’ series subverts the mechanistic process of capitalistic insertion and circulation, adding phrases that question the methods and policies of the dictatorship. ...